Locally Grown Press Release

The N&D® Group Unveils “Locally Grown Insurance”

Dedham, Mass., October 22, 2015 – The Norfolk & Dedham Group®, also known as The N&D® Group, today announced a new branding campaign around the theme of “Locally Grown Insurance.” This campaign capsulizes nearly 200 years of providing quality insurance products and high-touch service.

The N&D Group specializes in homeauto, and business insurance through a proven network of independent agents. This new “Locally Grown” position embodies what the Company has always stood for:

  • Connection to the communities they live and work in
  • First-hand knowledge of the people, risks, and challenges in these communities which translates into fine-tuned insurance solutions
  • Commitment to providing personalized service
  • Partnership with the highest quality, neighborhood agents
  • Dedication to the well-being of the community through work with local charitable organizations

The initial phase of the campaign, focused in Massachusetts, includes a mix of print, radio, digital, and outdoor billboard. The first print advertisement in the campaign features a farmer holding freshly-pulled carrots to make the point that produce isn’t the only thing that benefits from being local.

“When people ‘buy local,’ they do so for many reasons—the quality of the product, the reputation of the purveyor, the attention to craftsmanship and service,” said The N&D Group’s President and Chief Executive Officer F. Timothy Hegarty, Jr. “When protecting family and assets like a home, auto, and business, the knowledgeable advice of a dedicated, neighborhood agent–coupled with the personal, caring service of a nearby insurer–provides comfort in a time of crisis. We work very hard to ensure the N&D experience is a positive one.”

The N&D Group offers 24/7 claims service and a fleet of Automated Claims Vans that can mobilize for fast, accurate, on-site appraisals, often providing settlement checks on the spot. The Company is headquartered in Massachusetts and has a dedicated office in New Jersey.

About The N&D® Group
The N&D Group has been protecting local homeowners, drivers, and businesses in the Northeast since 1825. Rated “A Excellent” for financial strength by A.M. Best, we provide personal, knowledgeable, local insurance when and where policyholders and our independent agents need it.

One in a series of
The N&D® Group’s
“Locally Grown
Insurance” ads.